Zambia continues to show promise in the telecom sector with MTN
Zambia reporting that its subscriber base has increased to 3.5 million through
the end of September.
The
operator said in a statement that they believe this is due to its continued
services that are being bolstered through new promotions and options for
customers in the East African country.
MTN
chief marketing officer Phillip Basiimire said it “may soon get the lion’s
share of the mobile phone sector as income levels among working class Zambians
continue to grow.”
MTN
and other operators have been pushing for greater penetration into rural areas
of the country in an effort to increase their customer bases and the efforts
appear to be paying off - MTN’s recent statistics show a growing number of
users are coming on board, many of them first-time mobile users.
Basiimire
said “new products boosting its number of subscribers include mobile money,”
adding that “while the company has invested over $200 million in its network
roll-out of the past two years, $65 million was spent on improving its
services.”
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