The agreement entitles Nazara to exclusive distribution rights of
EA mobile games to all telecom operators across the African continent in 49
countries including Nigeria, Kenya, Tanzania and Ghana.
EA’s portfolio of products includes top quality games such as Need
For Speed The Run and EA SPORTS FIFA 13, which will be made available to
consumers on JAVA and Android platforms through “N Play”, one of Nazara’s high
traffic mobile gaming platforms.
“We are delighted to extend the reach of our relationship with EA
to cover the emerging gaming market in the African continent. Our alliance with
EA in the Middle East has resulted in significant successes for both companies
and we look forward to expanding our footprint across the African region,” said
Nitish Mittersain, Nazara’s Group CEO.
“Our partnership combines EA’s world-class high end mobile games
with our established distribution and partner networks,” added Savio Saldanha,
Nazara’s CEO for the Middle East & Africa. “At Nazara we are committed to
partnering with the world’s best-known brands to offer the ultimate gaming
collection to users and telecom providers. Through Nazara’s distribution
strategy, EA’s games will be at reach to users looking for quality yet
affordable games”.
“Nazara has already successfully driven EA content to consumers
across the Middle East and India,” said Catalina Lou, Senior Sales &
Marketing Director, EMEA and LATAM, EA. “We are pleased to extend this
relationship and look forward to customers across Africa being able to enjoy
access to EA’s popular brands on their mobile phones.”
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