Saturday 3 November 2012

THE LAUNCH: APPLE PRESENTS THE NEW IPAD MINI




Apple presents its new invention “the iPad mini” in stores for sale this weekend. The idea behind this small beauty is to re-present the whole iPad package in a smaller package. The new iPad mini features a beautiful display, powerful A5 chip, FaceTime HD camera, iSight camera with 1080p HD video recording, ultrafast wireless, and over 275,000 apps ready to download from the App Store. iPad mini is an iPad in every way, shape, and slightly smaller form.

Some of the features of the new iPad mini are highlighted below:

Perfectly sized LED-backlit display.

iPad mini makes one thing clear: Its 7.9‑inch display more than measures up to the complete iPad experience. View web pages in Safari. See where you are and what’s around you using Maps. Flick through your photos and watch videos in vivid detail. And wave hello to the family on a FaceTime call. The iPad mini display uses the same LED backlight technology as iPad to give you plenty of pop per square inch. And it’s perfectly sized to work with hundreds of thousands of apps made for iPad.

Thin and light design.

iPad mini has everything that makes an iPad an iPad, but it’s a fraction of the size. At just 7.2 millimeters, it’s pencil thin and unbelievably light. You can easily hold it in your palm. And stash it in your smallest bag without a second thought, so it’s always close at hand.
·          
       7.2mm (23% thinner than an iPad)
·         0.68lb (53% lighter than an iPad)


Built-in apps.

Right out of the box, iPad mini is ready for big things. Map out your next adventure. Then shoot it in 1080p HD. Ask Siri to help you find the best pizza in town. Watch a webcast or a movie. Read a best seller or a magazine. Check email. Send messages. Or stay in touch face-to-face over FaceTime. You’ll be amazed at how much is built right in.

Powerful A5 chip.

iPad is known for its fast, fluid performance, and iPad mini doesn’t disappoint. It features the powerful and power-efficient A5 chip, which makes everything you do feel smooth and natural. From the little things like switching from app to app and swiping from page to page, to the big things like editing photos, watching movies, and playing games.

10-hour battery life.
iPad mini wouldn’t be an iPad without incredible battery life. Even with so much performance packed into such a small space, it still lasts up to 10 hours on a single charge. So you can read, watch, play, write, and create whatever you want, as long as you want.

Wave hello with FaceTime video calling.

With FaceTime built into iPad mini, you can make a video call over Wi‑Fi or cellular. The front-facing FaceTime HD camera gives everyone a great view of you, while the iSight camera on the back lets you show others what you’re seeing. So even when you’re out and about, your friends and family are never out of the loop. You can hear every laugh and see every smile. And with the 7.9‑inch display, you’ve got more than enough screen to take in the whole scene. You can also use the front-facing camera for taking self-portraits or recording 720p HD video.

Advanced Wi‑Fi technology. Built in.

iPad mini features advanced Wi‑Fi that's up to twice as fast as any previous-generation iPad. With dual-band (2.4GHz and 5GHz) 802.11n Wi‑Fi and support for channel bonding, download speeds can reach up to 150 Mbps. Translation: The things you do every day may start to feel a whole lot faster.

Next-generation cellular connectivity — up to LTE.

If you want to connect to the Internet even when you don’t have access to Wi‑Fi, choose iPad mini with Wi‑Fi + Cellular. It can make ultrafast cellular network connections around the world — including LTE and other advanced wireless networks such as HSPA, HSPA+, and DC-HSDPA. So you can download content, stream video, and browse the web at amazing speeds — without a contract or long-term commitment.

Just ask Siri.

Siri is the intelligent assistant that helps you get things done, just by asking. Talk to Siri as you would to a person: Ask “Do I need an umbrella?” or “Did the Giants win last night?” or “What time is the barbecue on Sunday?” Siri not only understands what you say, it knows what you mean. It figures out the right apps to use to find the right answer. Then, just like a personal assistant, Siri provides you with the information you need.

iCloud

Your content. On all your devices.

iCloud is built right into iPad mini. Just turn it on and you’ll have instant access to all the things you need, whether you’re on your iPad, iPhone, iPod touch, Mac, or PC.9 New features in iOS 6 let you do even more with iCloud. Share the photos you want with the people you choose using Shared Photo Streams. Locate, lock, and recover your misplaced iPad mini easier than ever. Browse a web page on one device and pick up where you left off on another device using iCloud Tabs. And that’s just for starters.
Analyst have predicted Apple will sell 1.5 million units of the minis this weekend, though the number is reasonably low in comparison to the third-generation's three million units sold when the iPhone 5 launched in March, and  sold five million within the first weekend of going on sale in September.

However, Gene Munster's (a UK based tech analyst) reasoning for the lower sales figure of the iPad mini is that the 4G LTE models of the 7.9in tablet are set to arrive in stores later this month.
Munster expects that iPad mini sales will grow over time and become more popular as customers "gradually realize the benefits of the smaller form factors, which will drive its adoption."

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